As I reflect on the journey of the Ashoka Group, my heart is filled with deep gratitude and pride. What began in 1963 as a modest electrical shop—Ashoka Electricals in Bhagirath Place—has, over the decades, evolved into a trusted name serving millions across India.
With the launch of the Kent brand in 1992, we embarked on a clear mission: to deliver reliable, high-quality electrical solutions that Indian homes and industries could depend upon with complete confidence. This vision guided our steady diversification—Kent Accessories in 2006, Fans and Conduit Pipes in 2011, Water Heaters in 2015, and Switches and MCBs in 2020. Each milestone reflects our unwavering belief in building a future-driven organization founded on innovation, integrity, and uncompromising quality.
Our core values—trust, consistency, hard work, and an unrelenting focus on customer-first thinking—have been the foundation of everything we do. For us, electrical products are not mere commodities; they are the backbone of safety, comfort, and progress in every home, workplace, and industry. The evolution and resilience of our brands stand as a testament to the faith our customers and partners have placed in us.
The electrical industry has considerably evolved—from basic wiring requirements to today’s era of smart, energy-efficient, and safety-driven solutions. Customer expectations have evolved and so have we. By continuously investing in technology, strengthening our manufacturing capabilities, and expanding our product portfolio, we have grown into a comprehensive, one-stop electrical solutions provider for modern India.
For us, “Make in India” is not a slogan—it is a responsibility we have upheld for decades and will continue to honour as we enter the next phase of our journey.
As I gradually step back from day-to-day operations, my commitment to the Ashoka Group remains unwavering. I will continue to serve as a guiding hand, ensuring that the values and vision built over generations remain intact. It gives me immense pride to pass the reins to my elder son, Varun Gupta, who has grown within the organization with dedication, discipline, and clarity of purpose. He brings a fresh perspective while deeply respecting our legacy, and I have complete confidence in his ability to lead the group toward a future marked by innovation, responsible growth, and an even stronger national presence.
Looking ahead, our focus remains clear—strengthening manufacturing, enhancing product design, adopting sustainable practices, and rising to meet the needs of a rapidly modernising India. I extend my heartfelt gratitude to our customers. Your trust has been the cornerstone of our success for more than six decades. From my father, I learned that work is worship, and that belief remains my guiding force every day.
Together, let us continue powering a brighter, safer, and better future for India.
With Kent, Stay with power, Stay safe.